WHEN I WAS IN THE MARKETING BUSINESS, ONE OF THE THINGS THAT I MOST ENJOYED DOING was helping small businesses with their branding. The principles I used are exactly the same as those that should be used by an author or indie musician. Did you know that branding is probably the most important factor in giving your business the ability to “Run with the Big Dogs”? For those of you who don’t know, branding is the visual component of your…