6 Easy Steps to Branding Your Author Business

When I was in the marketing business, one of the things that I most enjoyed doing was helping small businesses get properly branded. The principles I used are exactly the same as those that should be used by an author or indie musician.

Did you know that branding is probably the most important factor in giving your business the ability to “Run with the Big Dogs”?

For those of you who don’t know, branding is the visual component of your business image. Your logo, colors, font styles, and images all work together to create a visual connection in the minds of your followers. This visual connection is usually the first thing that pops into someone’s head when a company is mentioned. It’s a subconscious thing, and frequently the person isn’t even aware what is happening. But think about it… read more

Building Your Author Platform 101

Do you aspire to be an author? Writer? Musician? Do you plan to be in any other business where you will depend on the general public and faithful followers for your income? If so, you need a platform.

What is a platform?

Imagine a politician, standing on a stage (platform), rousing the curious and the devoted into a frenzied roar, after which they go to the polls and put their mark next to his/her name.

This is what we want for ourselves, but instead of voting at the ballot box, we want them to vote by buying our book. Or our music. Or our invention. read more